The data is from the firm’s second-quarter Podcast Consumer Tracker, its subscription service that covers the podcast industry. Reached for comment, Edison Research confirmed the podcast milestone is based on usage, not downloads. podcast listeners would continue to grow to reach 43.6 million by 2025. (The firm had predicted these same numbers earlier in 2021, as well.) It forecast Spotify’s number of U.S. podcast listeners by year-end, topping Apple Podcast’s 28.0 million by a thin margin. Its analysts said last month Spotify would reach 28.2 million monthly U.S.
Premium subscribers also grew 19% to reach 172 million, up from 165 million last year.Īccording to eMarketer’s recent data, Spotify and Apple Podcasts have been neck and neck in terms of U.S. Instead, it shared its monthly active users overall grew 19% year-over-year to reach 381 million in the quarter, up from 365 million last year. The company didn’t break down its podcast listener numbers specifically, however. is the largest global podcast market, the milestone is significant and speaks to the sizable investment Spotify has made in podcasts over the past few years. During the company’s Q3 2021 earnings call, the company said that according to Edison Research and its own internal sources, it “recently became” the No. Today, Spotify announced for the first time it may have succeeded on that front. In September, analysts at eMarketer predicted Spotify was poised to overtake Apple Podcasts in U.S.
0 kommentar(er)
